About Us

Wellfield Technologies is building critical blockchain enablers and corresponding decentralized, open, transparent, inclusive, and cost-effective financial products and services, provided 100% on public blockchains. Our services provided through Coinmama, Tradewind Markets and Brane Trust – are focused on providing individuals and institutions with the infrastructure, products and services required to both meet the digital asset needs of each of our customers and seamlessly bridge between existing financial venues and the blockchain world

This is the future of finance.

Our Team

At Wellfield our strength lies in our diverse and experienced team of professionals from around the globe.
With a rich tapestry of backgrounds, skills, and perspectives, our leadership is uniquely equipped to navigate the complexities of the ever-evolving landscape of our industry. Our commitment enhances our creativity and innovation and ensures that we are well-prepared to meet the needs of our clients and stakeholders. Together, we are dedicated to driving success and delivering exceptional results in every endeavor.

Years of Experience

Leadership Team

Neal Sample

Chairman of the Board

Neal Sample is currently a consultant to the CEO of Walgreens Boots Alliance and advisor on technology matters. He also sits on Walgreens’ executive committee. Previously, he was EVP & Chief Information Officer and led the Technology function at Northwestern Mutual in Milwaukee, Wisconsin. Prior to that, he was executive vice president, chief operating officer at Express Scripts. Sample has also served in key executive leadership roles at American Express, including President, Enterprise Growth. Prior to American Express, he held a variety of senior leadership positions at companies such as eBay, Yahoo!, and RightOrder. Sample received his MS and PhD in Computer Science from Stanford University. He also received a BA and MS in Computer Science from the University of Wyoming. Additionally, he completed a post-doctoral research fellowship with the CIA Office of Research and Development.

Levy Cohen

Chief Executive Officer

Levy Cohen is a seasoned technologist with extensive experience leading technology-driven companies both in Silicon Valley and Israel. Levy is passionate about building strong product and service-oriented user experiences, and has a focus on research and development of innovative computer science and blockchain technologies. Prior to founding Wellfield Technologies, Levy was involved in the blockchain world as a founder of Seamless Logic Software, a venture developing innovative decentralized protocols. Levy also has extensive experience in the worlds of banking and payment technologies, including digital wallets and B2B payments. Levy’s banking career began as a senior director in the IT department of a large bank, and he later served as CEO of a service provider venture to banks and payment companies.

Chanan Steinhart

Chief Strategy and Business Development

Chanan Steinhart is a tech CEO, speaker, and author who has spent two decades at the forefront of emerging consumer-product technology. Prior to founding MoneyClip. Chanan was the founder and CEO of disruptive technology companies in both Israel and Silicon Valley, leading three businesses from startup to scale and exit.

Yishai Steinhart

Chief Technology Officer

Yishai Steinhart is the CTO and VP R&D of Wellfield Technologies. He is responsible for exploring future technologies and integrating them into the product line. Yishai had worked at Apple, iImpact, Digilabs & Bridebox before co-founding MoneyClip. With over 30 years of experience in both Israel and Silicon Valley, Yishai has shipped multiple products that were used by millions of customers. Yishai holds a BA in Computer Science & Economics and an MBA.

Brian Lock

Chief Financial Officer

Brian Lock is a CPA/CA with 10 years experience in public accounting, with a focus on assurance and corporate finance. Prior to co-founding MoneyClip, Brian was an early digital currency investor and blockchain startup advisor.

Marc Lustig

Advisor

Marc Lustig is a highly regarded entrepreneur and founder with strong experience in corporate finance. Since the landmark 2020 cannabis merger between Origin House (of which he was the founder, CEO and Chairman) with Cresco Labs. Marc has been focused on managing L5 Capital, his investment company and serving on the boards of several public companies.

Laurence Newman

Co-founder & SVP at Coinmama

A serial entrepreneur, Laurence Newman has been involved with Bitcoin since 2013. After struggling to buy Bitcoin himself, he set out on a mission to make the process of buying Bitcoin an easy one for all, and so Coinmama was born. Laurence believes that the future of money is open-source, decentralized, and borderless

Oded Levanon

SVP Institutional at Wellfield Capital

Oded Levanon has over 25 years managing growth activities for small, medium and large enterprises. Driven by curiosity and passion for technology, Oded has participated in the creation of the first internet browsers, first smart phones and most recently the evolution of Decentralized Finance.

Nimrod Gruber

SVP of Operations

Nimrod Gruber is a serial entrepreneur and has been a digital currency investor since 2013. With a vast experience in financial operations, Nimrod Co-founded Coinmama in 2013, and has built several other businesses in the space. Nimrod was on the Board of directors of Israel’s Bitcoin association, and is considered one of Israel’s leading blockchain contributors.

Michael Karpov

VP R&D

Michael has led tech ventures for over a decade, steering our software development from start to finish. He excels at creating scalable solutions and fostering team excellence. Off-duty, he’s either gaming or skippering.

Limor Rozen

SVP Product

Limor is a seasoned product management leader with over 20 years of international experience across diverse industries. She is known for developing high-performing teams that deliver innovative technology solutions. Limor specializes in strategic product development and fostering strong partnerships with customers and enterprises. Her track record spans startups to growth-stage companies, where she drives product success through collaboration and a deep understanding of user needs, enabling impactful results in complex product landscapes.

Our Technology

With decades of experience in finance and technology, our team of engineers and academic advisors are focused on Decentralized Finance (DeFi) solutions.

These solutions are designed to not only disrupt a broader system, but to enable consumers to adopt and use the new internet of money in their everyday lives.

Our blockchain protocols enable financial services solutions that are truly decentralized and run on public blockchains.

Our protocols cover the following:

LiquiFy – an ecosystem of protocols that leverage yield and capital from AMMs to create decentralized fixed income, lending, and derivatives products.

XBC-DEX – a trustless decentralized exchange that supports different blockchains to facilitate a cross-chain swap of digital assets that are issued on different blockchains without any intermediate centralized entity.

sBTC – a fully decentralized, backed by Bitcoin ERC20 token that provides both a supply peg and price peg to Bitcoin as well as option to guarantee redemption.